The emergence of new feature Amazon form Amazon sponsored ads/sponsored product encouraged me to review Amazon. In addition to commenting on the business opportunity selling on Amazon, also read the various reviews I am about dropshipping resellers Aliexpress.
|Recognize business opportunities, ways of Selling Online and Marketing strategy at Amazon (to be updated)|
Understand the business opportunity Online Sale at Amazon
Amazon in March/April of the year 2017 launched "sponsored product" that lets sellers promote its products with advertising cost-per-click. This is a great business opportunity for brand owners and business owners because the product search is one of the easiest to dimonetize.
Facebook and Google has been trying to upgrade the platform so that they become shopping destinations, but users still go from FB and Google when want to buy stuff online. Amazon does not have this problem. Amazon also has long been massive amounts of data saving years and controlled the ecommerce market.
BMO Capital Markets analyst Daniel Simon predicts that Amazon could take market share from Google like retail, consumer electronic, media, entertainment and consumer packaged goods.
While analysts from Morgan Stanley, Brian Nowak predicts ads business from Amazon will grow from 2% in 2015 be 4% in the year 2020 from the entire online advertising marketplace in the US.
Note that even though the market appears little Amazon Ads, but people who go into different Amazon with Facebook and Google, one that goes to the Amazon have become accustomed shopping and was ready for shopping. Coupled with the existence of the feature of Amazon Prime.
Research shows the Superiority of the Amazon in getting Online Buyers
Research of Bloomreach showed superiority in the Amazon product search compare with other channel:
55% percent of the consumer (up from 44% in previous years) will be heading to Amazon when they will do a search of the product compared to 28% in search engines (down from 34% in the previous year)
50% of respondents begin product search on mobilenya through Amazon mobile site or app
In the year 2016 Amazon released 7 fashion brand private label themselves. Why? The first reason is because of clothing, which includes products with higher margins, is a product with the highest online penetration in American ecommerce
Second, Amazon is already very strong in category clothing online shopping with a 45% market share.
Data Growth Amazon Prime Membership
Amazon prime membership, that is the business of subscription (subscription) Amazon themselves grow quickly
According to data from a variety of sources:
Paid Amazon Prime member in the USA was 64 Million
The main reason to join the membership of the Amazon is free 2 day shipping
40% of the Amazon Prime member spending a minimum of USD 1000 per year on Amazon compared to only 8% who don't join Amazon Prime membership
Amazon Prime member shopping 4.6 times more than a non prime member
Data Growth Amazon Credit Card
What about credit card Amazon (in collaboration with Chase) new dilaunching January 2017 and give discount 5% for users? More adults in the USA have an Amazon card rather than cards from other retailers, and this makes the problem of various department store offline got worse because of market or sharenya eaten by Amazon.
Research data about Amazon Credit Card mention
23% of adults in the US have Amazon cards (numbers 23% is quite dubious)
13% who do not already have an Amazon card says to do sign up
33% of cardholders Amazon want more shopping
23% say they want less spending on other retailer
The data shows that Amazon is a killer department store in America's increasingly lonely
Thankyou for visiting this site and reading Recognize business opportunities, ways of Selling Online and Marketing strategy at Amazon (to be updated)